Saturday 26th November saw the very successful “The Entertainer” toy group open its new Cambridge store at the Grafton Centre, Cambridge. The Entertainer are the fastest-growing multichannel high street toy retailer in the UK at present.

Not only were Little Miracles CEN very kindly invited to the store to celebrate its grand opening with a special trolley dash undertaken by two of our supported members but they also got to officially open the store which was a hugely kind gesture indeed and amazing for the boys to experience.

Josh and Oliver had 2 minutes in store with the Entertainer staff prior to the opening to collect as many toys as they could that were then donated to Little Miracles for the benefit of the children we support.

The boys did an amazing job and amassed just under £800 worth of toys which was an unbelievable effort!

Justin Heron, Operations Manager for Little Miracles CEN said: “This is a fantastic opportunity for two of our children to take part in a trolley dash. It’s every child’s dream to be let loose in a toy shop and allowed to grab as many toys as they can. Thank you so much to The Entertainer for this chance and the toys collected will definitely bring smiles to so many faces. The community has been so very kind to us and the work we do and so very supportive of it, this is another truly brilliant example of it.”

Gary Grant, Managing Director and Founder of The Entertainer, said: “After experiencing such solid growth across the UK, we are pleased to announce the opening of the Cambridge store. The Grafton centre continues to offer a strong retail position for our store as it attracts large numbers of family shoppers who are demanding more toy shopping choice on the high street and within shopping centres. We look forward to bringing even more joy and wonder to the children of Cambridge.”

We would like to give a massive thank you to Ashley the store manager and all her team at The Entertainer Cambridge as well as Jen, Hayley and all the team from MIPR Global for their amazing support and for supporting us in this way.

Truly remarkable memories were created.

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Opening The Entertainer!
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